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A BIG round of applause to the team at Boden Clothing

5th July 2020


The speed and generosity with which Boden stepped in to help the NHS was an inspiration. They were one of the first partners to join the Helpforce Assist programme, and through their donations, they directly helped hundreds of nurses, doctors, healthcare staff and patients cope during the challenges at the peak of Covid19.

Not only did they bring huge help to NHS staff and patients, they inspired other organisations to do the same.

Their large donation of clothing to NHS Trusts in the UK, provided much needed fresh clothing to the many staff who stayed away from home to protect their families from infection. The gifts of clothes meant they could change their clothes, and the kindness spurred staff on with the challenges ahead. Similarly, it meant patients who had rushed to hospital and were on isolation wards without family or friends had nightwear and comfortable clothes to change into. They even created special nightwear sets for children, to make night time and rest time a little brighter.

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Members of staff including clinicians, nurses, patient transport teams, domestics, and palliative care teams were absolutely delighted to get some well earned, beautiful clothes from Boden. It was really nice to be able to show staff they are valued and to give them a moment’s respite from the uncompromising challenges they are facing on a daily basis. The delight the clothes brought to staff was a pleasure to see and we are extremely grateful for the donation.

Nancy Whiskin, Head of Volunteering, Barts Health Trust

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In total the Boden team donated £1 million worth of women’s, men’s and children’s clothing to 20 NHS trusts across the UK. They even sewed and delivered 10,000 special nightwear sets for patients.

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At Boden we wanted to work with a charity that could directly help those in need in the NHS. We found in Helpforce a charity that could successfully give Boden clothes to healthcare workers and patients in a few short weeks. I’m beyond proud that we have been able to help both those who are doing such a brilliant job and those that have suffered from this hideous disease. We will continue to work together with Helpforce to help those who need it most.

Johnnie Boden, founder and creative director of Boden,

In addition, we thank all the kind-hearted Boden customers who have so generously donated directly to Helpforce, through the Boden website at or here . You have brought in over £10,000 in donations to date.

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My huge thanks go to the whole team at Boden for working with Helpforce to drive this generous offer of free clothes to so many NHS Trusts. It has brought a welcome relief to the heroic nurses and doctors delivering essential care around the clock, who can’t go home to get changed. We are thrilled to continue our partnership with such a creative and quick-thinking organisation.

Mark Lever, CEO Helpforce

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