During the COVID-19 crisis, attraction of volunteers into the acute hospitals is going to continue to be the responsibility of each individual Trust. This means you should continue to advertise as you do now, but you might want to look into changing current volunteer roles or develop new ones so that volunteers’ support can quickly meet the needs of your Trusts.
Some key attraction messages to recruit new volunteers or to encourage former volunteers to come back to the Trust:
Who will you be advertising to?
In order to maximise the success of your attraction activities, you need to identify:
What else you need to know: